BUNT - a brand disruption
Do I even have to take any action? It's easy to just stay in a safe place. You are right, making decisions takes an effort. Even If we know deep down we are in the wrong place. We chose to be numb. We don't realize that not taking any action we actually commit to a decision. The decision to stay frozen. And this is what we pay for. But not anymore. BUNT is the moment when you say 'enough'. You know the time has come. You are ready to make the right decision. You are ready to move on. It's your time to break old habits. It's time to stand out and go with a strong decision made out of BUNT.
Naming summary
BUNT - as polish word it's 'rebellion, riot'
English word ‘bunt’ means ‘evolution, development’,
so BUNT = Rebellion = Development
Strategy summary
who we are: brand disruptors
what do we do: brand disruption
brand core: decisions
brand promise: consequential decisions born with BUNT (rebellion)
Strategy, copy, graphic design: Marek Szabłowiński
Video concept, editing, animation: Marek Szabłowiński
Strategy consultations: Bartek Kotowicz
Graphic design consultations: Oskar Podolski, Patryk Hardziej
~ Sztuka Projektowania (eng. The Art of Design), Gdańsk 2022
